Best Email Selling Services (2023)
It’s no secret that email marketing is one of the most effective ways to reach potential customers and build relationships with existing ones.
With so many email-selling services out there, it can be difficult to know which one is right for your business.
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Whether you’re a small business just getting started or an established enterprise looking for more advanced features, these top-rated platforms offer something for everyone.
From comprehensive automation tools and intuitive drag-and-drop builders to powerful analytics and segmentation capabilities – they all have what it takes to help you get the most out of your campaigns.
We looked at dozens of different factors when creating our rankings including pricing plans, customer support options, reporting features, integrations availability as well as user reviews from industry experts across multiple review sites such as G2 Crowd & Capterra, etc.
All selected solutions are cloud-based making them easily accessible from anywhere in the world with an internet connection!
Topping off our list are some popular choices like Mailchimp, Constant Contact, SendinBlue & GetResponse.
These tried-and-true providers each bring something unique to their respective categories while offering robust feature sets at competitive price points (some even free!).
Each provides excellent value propositions tailored towards specific use cases such as eCommerce or B2B sales outreach etc.
With so many amazing choices available nowadays, businesses should have no problem finding the right fit for their specific requirements ... No matter what size budget may have.
all great options provide plenty of bang for the buck without breaking the bank.
We hope this helps narrow down the selection process when choosing the right solution that fits needs company's individual requirements - good luck finding the perfect match.
Are you looking for the best email-selling services to help you reach your sales goals? Look no further! We’ve compiled a list of the 21 best email-selling services in 2023.
As more businesses move to digital marketing and sales, email selling services have become increasingly popular.
Email selling is an effective way to reach potential customers and build relationships with them.
With so many different email-selling services available, it can be hard to decide which one is right for your business. To help you choose the best one for you, we’ve rounded up.
Why is it important to choose the right email marketing service?
Email is an effective channel for capturing, nurturing, and converting leads into customers.
But you have to spend a lot of time on things like campaign planning, email marketing strategy, and optimization to reap the benefits.
The right email marketing service will help you create, personalize, send, schedule, and measure email campaigns without increasing your workload.
Here are three factors when choosing the best email marketing tool:
Comfort
When you sign up for an email marketing service, you get a full suite of email marketing automation tools.
You don't need extra time learning new skills or wasting resources managing repetitive tasks like scheduling emails.
The email marketing platform does all the work, saving you time and money.
Automation
An entrepreneur wants to focus on growing the business instead of setting up and running email campaigns.
So when you choose an email marketing automation platform, you'll have more time for things like.
Find new customers, nurture them, and put everything else on autopilot.
Security and Reliability
Most email marketing services have a strong security policy that offers the best protection against hackers and data breaches.
In the age of GDPR and strict data rules, an email marketing service protects you from unwanted worries or penalties.
How to select the top Email Marketing Tools?
There are many tools on the market to manage customer communications and streamline email sales cycles, each with its own unique features and capabilities.
But which email newsletter service is the best? When looking for the best email marketing tools, consider these five factors when evaluating each solution:
1 ) Automation functions
email marketing solutions can connect to various systems and channels, making it easy to send email marketing campaigns to increase traffic and convert leads.
So it pays to look for a solution that automates many email marketing-related tasks, including:
- E-mail campaign planning.
- Creation of pop-up forms and landing pages.
- Segmentation and targeting to the right audience.
- Customize subject lines and send targeted emails.
- Conducting omnichannel SMS and email campaigns.
- E-commerce emails (abandoned cart, reviews, etc.)).
- Up-sell and cross-sell emails.
- Prospecting emails (e.g. follow-up emails).
Your email marketing solution must be able to automate the sales funnel.
2 ) Reports and Analysis
The email marketing solution must provide detailed reports on the effectiveness of email campaigns.
This will help you analyze and optimize your email marketing strategy.
Make sure the tool you use has all the tools to measure and improve the ROI of any email Campaign.
3 ) Deliverability.
An email marketing platform should offer excellent email delivery.
That means it should promise low bounce rates and always target campaigns in your inbox. Many email marketing solutions have dedicated dashboards for tracking email deliverability rates.
Choose the one that promises excellent deliverability.
4 ) Support for multi-channel campaigns
The EMA platform should enable omnichannel campaigns.
That means it should be able to integrate with other platforms, technology stacks, and sales funnels.
For example, you should be able to run email and SMS campaigns from a single dashboard to nurture leads.
This integrated system gives you a holistic view of your customers so you can make informed decisions and improve your return on investment in cross-channel marketing.
5 ) Affordable prices
Your email marketing platform shouldn't make you feel like a bankrupt entrepreneur.
Always choose a solution that offers a pay-as-you-go or tiered pricing model that increases your spending as you grow.
It would be ideal to choose a solution that you can afford for a long time.
But don't settle for the cheapest.
Always look for a solution that offers maximum functionality, excellent deliverability, unlimited email, and unlimited contacts at an affordable monthly price.
Which company provides the best email marketing services?
1) MailChimp
MailChimp offers a comprehensive suite of tools that allow users to design campaigns from start to finish and track their performance in real time using analytics reports.
It also provides automated segmentation options based on customer behavior as well as A/B testing capabilities for optimizing results over time.
2) Constant Contact
Stay in Touch: The Ultimate Bulk Email Marketing Service for Nonprofits Constant Contact is another platform that offers a wide range of features aimed at reducing your monthly subscription fees.
The platform has many helpful email marketing features, an integrated e-commerce and website builder, and social media marketing features.
Overall, Constant Contact is a great solution for small businesses and nonprofits.email_marketing_services.
Ideal for:
- Companies looking for an all-in-one solution or platform.
- Non-profit organizations that want to maintain their donation list.
- E-commerce store owners that want to grow their subscriber base.
Constant Contact has been on the market for 25 years and is the first choice for many retailers and companies.
The platform is ideal for entrepreneurs, marketers, and companies who want to take action, make their life easier and collect all data in one platform.
Best Bulk Email Marketing Services FeaturesConstant Contact offers all the essential email marketing features you need, plus some advanced features that advanced users will find helpful, such as:
- An Extensive template library.
- Marketing automation tools.
- Advanced A/B tests and reports.
- Support for omnichannel email.
- SMS and social media campaigns.
- E-commerce and event marketing capabilities.
Fixed contact price from $9.99/mo for up to 1,000 email marketing subscribers;'s free trial plan is also available with limitations.
Constant Contact allows users to create professional-looking emails with easy drag-and-drop features while providing detailed analytics reports that measure open rates and clicks throughs among other metrics important in gauging the success levels of campaigns launched via its platform.
3) GetResponse
GetResponse - The Best Email Marketing Company to Build an Email ListGetResponse is an all-in-one email marketing platform that offers email marketing, website building, and webinar creation in one platform.email_marketing_services.
Ideal for:
- Bloggers.
- Content creators and social media influencers.
- Companies looking to get into email marketing.
GetResponse works well for small business owners who want to solve various marketing problems from one platform instead of buying multiple subscriptions.
Provides an easy way to create and send promotional, educational, and personalized email campaigns.
You can create beautiful newsletters, autoresponders, and automatic sequences.
You can also host live and on-demand webinars, create cart abandonment campaigns, and use marketing automation for lead generation, inbound marketing, lead nurturing, and more.
Email Marketing Platform FeaturesGetResponse includes all the essentials of email marketing, including an Autoresponder, A drag-and-drop email builder, and other features like:
- Easy-to-use email wizard.
- Email Marketing Automation.
- Form and landing page builders.
- Advanced mailing list segmentation.
- Reports and analysis.
Quoted from GetResponseFrom $15/mo for up to 1,000 subscribers (email marketing features only); TheFree plan is also available for up to 500 subscribers (limited use).
GetResponse comes equipped with a wide range of features including autoresponders, list-building tools, split testing capabilities, surveys & polls, webinars & events management systems plus much more.
Its user-friendly interface makes it simple even for those without any prior experience or technical knowledge when creating campaigns.
4) ActiveCampaign
ActiveCampaign has all the basic functionality expected from an e-mail service provider but goes several steps further by offering powerful automation workflows along with predictive sending technology making sure messages are sent out at optimal times without having manually scheduled them each time.
5) Drip
Drip focuses on helping marketers build long-term relationships rather than just getting quick conversions by utilizing advanced personalization techniques such as dynamic content blocks tailored specifically towards individual subscribers' interests.
6 ) SendGrid
SendGrid - Bulk Email Marketing SolutionSendGrid is a powerful email marketing solution for businesses looking for more advanced automation, deep integration, and analytics capabilities.
The platform is known for its responsive email templates and messaging API built with impeccable delivery promises.
Ideal for:
- Companies with a large membership list.
- Companies are looking for deep API integration.
High-volume shippers looking to increase engagement rates.SendGrid is an advanced solution designed for scalability, automation, and dynamic integrations.
It has all the standard email marketing features to help you plan, plan and execute your email marketing campaigns.
Plus has some great pre-built email templates and automation flows that would speed up your operations.
Key Features ofSendgridLike all the other tools on this list, SendGrid has basic email marketing features.
Some useful features that stand out are:
- Ready-to-use auto-response sequences.
- Outstanding Analysis.
- Dedicated IP for excellent email deliverability.
- Design of preference-based email campaigns.
SendGrid Price ListStarting at $19.95/month for sending up to 50,000 emails; Free Plan available with a limit of 100 emails per day.
SendGrid specializes in bulk mailing solutions enabling companies to send millions upon millions of emails per month ensuring delivery rates remain high thanks to its strong infrastructure backed up by Amazon Web Services cloud hosting platforms.
7 ) Campaign Monitor
Campaign Monitor offers both self-serve plans designed primarily for small businesses who want access to all major functions necessary to run successful e-mail marketing activities while larger organizations can take advantage of enterprise-level pricing packages allowing customization according to deeper insights into customer behaviors across multiple channels.
8 ) HubSpot Marketing Automation Platforms
Hubspot - Email marketing solution for businesses and large corporationsHubSpot is an email automation powerhouse that takes care of your subscribers and guides them through the entire customer lifecycle.
Ideal for:
- Established and large companies.
- B2B companies with complex sales cycles.
HubSpot comes with all the standard email marketing features like a drag-and-drop builder, journey feed, and marketing automation.
Besides the basic features, HubSpot has several advanced features such as high-end segmentation, and customer lifecycle synchronization in sales and marketing,'s email marketing solution is ideal for large businesses that want to maintain full transactional transparency at different stages of the buyer's journey.
Key Features of Hubspot'sEmail Marketing SolutionHubSpot has several advanced features for marketing automation, email marketing, inbound lead generation, and lead nurturing, including:
- A drag-and-drop email builder.
- Complex personalization sequences and marketing automation functions.
- Free CRM solution for synchronizing the customer journey in sales and marketing.
- A/B testing functions.
HubSpot Price ListPaidplan starts at $45/month (up to 1000 contacts); A 14-day free trial is also available.
HubSpot's suite of products works together seamlessly so marketers can easily create complex programs without having to worry.
9 ) Aweber
Aweber has been around since 1998, making them one of the oldest players in this field.
They offer an extensive suite of tools including autoresponders, split testing capabilities, detailed reporting options & much more – all at very reasonable prices.
10 ) Sendinblue
SendinBlue - All-in-One Email Marketing SolutionSendInBlue is a multi-channel platform that offers the ability to connect engaging customer experiences across email, SMS, multiple social media accounts, and chat.
The platform also has a robust CRM that allows you to take control of your lead pipeline.
Ideal for:
- Small businesses looking for an all-in-one solution.
- Newsletter creators and bloggers who want to connect with their subscribers.
SendInBlue's simplicity, accessibility, and multi-channel approach make it suitable for anyone new to email marketing.
You can use it to manage your email list, design emails and landing pages, get detailed reporting capabilities, run A/B tests, and more.
Key Features of SendinBlueSendInBlue is a simple yet powerful solution that gives you everything in one package, including:
- An intuitive Drag-and-drop wizard.
- Improved RCMP.
- Support for transactional SMS and email campaigns.
- Dynamic adjustment for targeted campaigns.
- Advanced segmentation.
- Smart A/B testing capabilities.
PriceSendInBlueFrom $25/month for up to,20,000 emails sent per month; There is also a free plan with a limit of 300 emails sent per day.
Sendinblue is An affordable option packed with powerful features such as automated workflow builders, real-time tracking reports on each message sent out plus SMS delivery capabilities too.
11 ) ConvertKit
ConvertKit - The Ultimate Newsletter Email Marketing ServiceConvertKit is a multifunctional marketing platform built for artists, creators, and businesses who believe in the power of community building.
It's a full-service platform with website building, email marketing, and comprehensive monetization capabilities.email_marketing_services.
Ideal for:
- Newsletter creators.
- Social media influencers, and bloggers.
Companies plan to build a community and take content creation seriously.
Unlike many other marketing platforms, ConvertKit doesn't focus on building an audience for email campaigns, but rather on building a long-term following that frequently interacts with your business.
WithConvertKit you can create email designs or customize existing email templates to match your branding and message.
Also, it has additional features like lead magnet tools to help you create an opt-in list from your website.
Best Bulk Email Marketing Service Features Feature ListConvertKit includes an attractive mix of builder-friendly features for building and growing an email list and selling digital or e-commerce products.
This contains:
- A Huge template library.
- Audience segmentation and preparation.
- Automatic response campaigns.
- A WYSIWYG mail editor.
- Sales funnels and marketing automation.
ConvertKit PriceFrom $25/month for up to 1,000 subscribers, paid annually; Free Plan available for up to 1000 subscribers.
ConvertKit For those who want something tailored specifically towards content creators this might just be ideal; offering subscribers tagging systems along with other useful functions such as split testing & automatic resendings when needed.
perfect if trying to get maximum engagement from the readership base while keeping them engaged over longer periods of time (without overwhelming them).
12 ) Klaviyo
Last but not least don't forget about Klaviyo who recently made waves by launching their new Freemium plan allowing businesses to start using the service completely free up until the 500 contacts limit has been reached.
13 ) MailerLite
MailerLite is an email marketing service that covers all the needs of beginners.
You can also grow your email list with signup forms, create dedicated landing pages, and even an entire website with their website builder.
Transactional emails can be sent through a third party, MailerSend.
MailerLite also offers email automation and personalization based on user behavior. Abandoned cart emails are available for Shopify and WooCommerce stores.
Contact management and segmentation are also covered.A/B tests and smart delivery by time zone features allow you to optimize campaign results.
In addition, MailerLite has reports and analytics so you can track your performance.MailerLite has a free plan for up to 1,000 subscribers and 12,000 emails per month.
Price: The free plan lets you send 12,000 emails per month to 1,000 contacts. Paid plans start at $10 per month for 1,000 subscribers.
14 ) Sender
The best email and SMS marketing service for small businesses and e-commerce platforms is a SaaS SMS and email marketing platform that makes email marketing easy.
The sender finds all other email marketing services too expensive or complicated.
Help grow your audience and build lasting relationships with subscribers by supporting omnichannel campaigns and marketing automation.email_marketing_services Ideal for :
- e-commerce entrepreneurs.
- SME entrepreneurs and sole traders.
- marketing automation experts.
- businesses that need automated sales funnels.
The sender gives you everything you need to create, run and optimize your email campaigns from start to finish.
You can automate workflows, enjoy high deliverability, run SMS and email campaigns simultaneously, and more.
The main features of the email marketing serviceSender's multi-channel platform integrate multiple marketing features ranging from an email list management system to marketing automation.
You will love the following features:
- drag-and-drop email builder.
- ready-to-use and customizable templates.
- advanced segmentation and subscriber analysis.
- email campaigns.
- text messages.
- marketing automation.
- lead capture tools.
shipping price listener does not distinguish between a free plan and a paid plan and believes that free users should have access to so-called "premium" features as well.'s premium plan starts at $8 per month for up to 2,600 subscribers and up to 30,000 emails per month.
Free Email Marketing Services With Sender enjoy full and unlimited access, even with the free plan. Enjoy free access to the best email marketing features and get the most out of your email marketing.
efforts.marketing_automation_sms_email_stepTake broadcasters on a journey with no financial commitments. Forever's FREE plan gives you 15,000 emails per month for up to 2,500 contacts, absolutely free.
15 ) EmailOctopus
A must-have email marketing platform EmailOctopus is an affordable email marketing platform that offers the essential features businesses and individual creators need to grow their email lists and engage their audiences.
Easy-to-use email editor allows you to create rich and simple plain text HTML emails.
Automation and segmentation tools, on the other hand, allow users to set up autoresponders and drip campaigns and send personalized messages to specific groups of subscribers.
Ideal for:
- Small Businesses.
- People.
Key features:
Easy-to-use drag-and-drop interface to compose and automate emails and the ability to create custom HTML emails.
For Free and Pro plans.condition-based automation to create custom deployment sequences.
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We would consider changes, but we wouldn't necessarily accept them.
You are welcome to submit your suggestions for review by our editorial staff.
16 ) Omnisend
The best email marketing platform for online stores Omnisend is an e-commerce-focused SMS and email marketing platform that helps businesses reap the benefits of omnichannel marketing through email and SMS campaigns.email_marketing_services.
Ideal for:
- E-commerce entrepreneurs and Shopify store owners.
- Companies looking to run multichannel marketing campaigns.
Instead of trying to build an all-in-one application for all industries and markets, Omnisend focuses solely on e-commerce.
They offer various features including data analysis, email and SMS automation, and a template builder.'s automated multi-channel workflow feature is a boon for stores looking to automate their marketing campaigns.
It is also compatible with push notifications and SMS.
These features may not be necessary for all users, but having them in one place is useful for larger businesses.
Of the best features in an email marketing solution, Omnisend has all the basic and advanced features needed to plan, develop and execute successful e-commerce marketing campaigns.
You will love the following features:
- Email and popup generator.
- Web push notifications.
- Smart Lead Capture Tools.
- E-commerce integration.
- Marketing Automation.
Omnisend Price Listpaid plans start at $20/month for up to 1,000 subscribers; Free Plan is available with limits of 250 subscribers and 500 emails per month.
17 ) Benchmark
Email Template - Best Services for Email Campaigns Benchmark email is an email marketing, automation, and lead generation platform.
It's designed to help businesses grow and retain their audience by providing simple and easy-to-use marketing and sales tools.email_marketing_services.
Ideal for:
- Small business owners looking for a one-stop solution.
- Online retailers and store owners looking to get into email marketing.
The platform is for those who don't have the time and resources to sift through dozens of pages of documentation to start sending emails.
If you need an impressive email, you can use WYSIWYG email builder software to create one from scratch.
However, Benchmark might not be the best email marketing service option for those who are new to email automation. A lack of adaptability can be a disappointment.
The TheBest Features of Email Marketing Tools Benchmark Email has all the basic email marketing features you need as a marketer.
Including::
- WYSIWYG Email editor.
- Model management.
- Image library.
- Lead-taking tools.
- Automatic responders Copy email.
Price from $9.99/mo for 500 subscribers and 3,500 email sends/mo; Freeplan available with sending limits and feature restrictions.
18 ) SendX
SendX - Best Instant Email Marketing Provider with AutomationSendX is an intuitive and affordable email marketing tool with one of the simplest user interfaces in the industry.
Offers unlimited email sending, powerful automation features, and the best email delivery of any plan.email_marketing_services.
Ideal for:
- Startups just getting started with email marketing.
- Experimental entrepreneurs, and creative people looking for practical solutions.
- Autopilot marketing.
Strategically segment customers based on demographics, subscriber behavior, and 25+ metrics and people.
Increase your revenue with transactional emails and reach your target customers in a timely manner through programming.
Also, there are almost 50 email templates in SendX that can be used for a variety of applications such as. Christmas season, newsletter, product launch, promotion, e-commerce, online course, etc.
Features of the Best Email Marketing Providers Unlike other programs, SendX is specific and clearly states what it offers.
It bills itself as the best affordable email marketing software with the following features:
- Reporting/Analytics.
- Dynamic Email Content Drop Campaigns.
- A/B Testing.
SendX Price List from $9.99/mo to up to 1,000 subscribers; A free trial plan is also available.
19 ) Mailmodo
Mailmodo - Email Marketing for Small BusinessesMailmodo is an AMP-based email marketing tool known for interactive emails, surveys, quizzes, and more.
You can create responsive and easy-to-use emails that customers can reply to without clicking an external link.email_marketing_services.
Ideal for:
- Experimental salespeople and entrepreneurs.
- Creatives and businesses looking for alternative engagement strategies.
Mailmodo aims to provide an interactive email experience using AMP messages.
Unlike traditional HTML emails, AMP emails allow users to interact with the email without leaving the window.
For example, fill out an email form, answer a survey, make an appointment, etc. Mailmodo helps you to provide web browser support in your email.
So if you're looking for an interactive blogger solution to add interactivity to your email marketing, give it a try.
Best Email Marketing Services with AMP FeaturesMailmodo has many great features to help you design interactive email campaigns.
Some interesting features are :
- Email SupportAMP.
- A code-free drag-and-drop editor.
- Advanced segmentation and filtering.
- A marketing automation tool and an email workflow builder.
Mailmodoprice list from $99/month for up to 40,000 contacts; A 21-day free trial plan is available.
20 ) Retainful
Retainful - Email Marketing PlatformRetainful is the ultimate e-commerce email marketing software with all the features you need without too much hassle or confusion.email_marketing_services.
Ideal for:
- Brands and e-commerce companies.
- Shopify store owners.
Agencies and freelancers work in the eComm area. Retainful helps businesses build custom automation with a customizable customer journey builder and easy-to-use email editor to drive customer engagement.
You can set up campaigns without any programming knowledge.
The interface is easy to use, intuitive and has resources for any questions you might have during the process.
E-mail marketing e-commerce solution with useful features you can use Retainful to schedule campaigns, recover abandoned carts, track customers, set up recommendations, and more.
It has many useful features designed for e-commerce stores:
- Email marketing automation.
- Customer Journey Assistant.
- Referral programs.
- Vouchers for your next order.
Fixed pricesRetainful has a free forever plan. You can get the most out of this tool and features like referral marketing when you upgrade to the premium plan, starting at just $19/month.
21 ) Selzy
Selzy - The best email marketing platform for small businessesSelzy is an email marketing platform suitable for any business purpose, but its main strength lies in helping small and medium-sized businesses increase their email sales.
It's affordable, it ships very quickly, and all features are available on every plan, even the free one.
Selzy is easy to use and affordable for newbies, with an intuitive flow and everything you need to launch your first email campaign in 15 minutes.
While not specifically designed for advanced automation workflows, Selzy has all the essential email marketing features and is particularly well-suited to content newsletters, business news, and automated funnels.key features:
- 24/7 support.
- Intuitive email builder with 100+ free templates.
- Personalization.
- Email analysis.
- Website Login Formsautomation of email.
- A/B tests.
- Segmentation.
Plus standard package:
- Email quality check.
- Check your junk mail.
- Check email authentication.
Pricing Depending on the size of your contact list, pricing starts at $7/month with unlimited email.
You can also pay by email starting at $0.005 per email.
There's also a free plan with up to 15,000 emails per month for up to 1,000 contacts. Every plan gives you access to all of Selza's features, including 24/7 support.
Price comparison of email marketing services now that we've looked at all the popular email marketing solutions, let's compare all of the email marketing service packages side-by-side.
Comparison of the best free email marketing services
While most email service providers' standard packages don't cost a fortune, any price is a bit steep for some companies.
You need something simple to send emails to your subscribers.
Luckily, many other email marketing tools and platforms make their platforms free for fewer subscribers and possibly with limited functionality.
We decided to compare the plans of 3 of the most popular free email marketing providers to find the best free email marketing software.
If you are still looking for the best free email marketing services, here is a detailed comparison of email marketing software in the table below to help you make an informed decision.
| Features | Sender | Mailchimp | Sendinblue |
|---|---|---|---|
| Contacts | Up to 2 500 | Up to 500 | Unlimited |
| Emails | Up to 15 000 | Up to 2500 | Up to 900 |
| Daily limits | Unlimited | Up to 2 000 | 300 |
| Support | 24/7 Live Chat + Email | Help center only | Email-only |
| WordPress Integration | + | + | + |
| Email Automation | + | – | – |
| Email Templates Library | + | – | + |
| Text messaging | + | – | – |
| Advanced Segmentation | + | Basic | Basic |
| Email Scheduling | + | – | + |
| Advanced Reporting | + | – | – |
| Geography & Device Reporting | + | – | – |
| Heat Map Reporting | + | – | – |
| Advanced Open & Click Stats | + | – | – |
| Multi-User Access | Unlimited | 1 | 1 |
Price comparison of email marketing services
Now that we've looked at all the popular email marketing solutions, let's compare all of the email marketing service packages side-by-side.
The table below provides a quick overview of most email marketing tools and their pricing plans.
| Number | Email Marketing Services | Cost | Try Now |
|---|---|---|---|
| 1 |
Sender | The premium plan starts from $8.33 per month for up to 2500 subscribers and up to 30k emails per month. |
Free plan with no restrictions for up to 2500 subscribers available.
|
| 2 | GetResponse | Starts at $15.58 per month for up to 1000 subscribers (only email marketing features) |
The free plan is available for up to 500 subscribers (limited use).
|
| 3 | Omnisend | Paid plans start at $20 per month for up to 1000 subscribers |
A free plan is available with restrictions of 250 subscribers and 500
emails per month. |
| 4 | ConvertKit | Starts at $25 per month for up to 1000 subscribers, paid annually | Free plan available for up to 1000 subscribers. |
| 5 | Benchmark Email | Starts at $9.99 per month for 500 subscribers and 3500 email sends per month; | A free plan is available with sending limits and feature restrictions. |
| 6 | SendX | Starts at $9.99 per month for up to 1000 subscribers | Limited free trial plan available. |
| 7 | Constant Contact | Starts at $9.99 per month for up to 1000 subscribers | The free trial plan is also available with limitations. |
| 8 | MailModo | Starts at $99 per month for up to 40000 contacts | 21-day free trial plan available. |
| 9 | HubSpot | Starts at $45 per month (up to 1000 contacts) | 14-day free trial available. |
| 10 | SendInBlue | Starts at $25 per month for up to 20,000 emails sent per month | Free plan available with a limit of 300 email sends per day. |
| 11 | SendGrid | Starts at $19.95 per month for up to 50,000 emails sent | The free plan is available with a limit of 100 emails sent per day. |
Note: If you're on a tight budget but still need access to premium-level features then check out ConvertKit, HubSpot Marketing Hub Free Edition, or Vertical Response Basic Plan.
Other noteworthy mentions include Zoho Campaigns, AWeber, ActiveCampaign & Drip.
What is the future of email marketing?
Machine learning, AI, and cloud-based technology will change the face of email marketing.
As in most industries, machine learning and artificial intelligence are becoming important parts of email marketing.
1. Make hyper-personalized emails
Personalized emails are a thing of the past.
In 2023, only hyper-personalized emails will convert.71% of subscribers decide whether to engage with an email based on the level of personalization offered.
Therefore, you should include your prospect's first name in the subject line.
Hyper-Personalized Email takes data from multiple customer touchpoints and uses it to deliver highly personalized experiences.
Examples include sending product recommendation emails based on past purchases, monthly/annual usage reports, and personalized offers based on behavior.
The best example we can give you is Spotify Wrapped. Every year, the audio streaming company highlights each user's listening habits and shares them across multiple channels.
The following email contains numbers unique to the subscriber receiving it.
2. Focus on automating email
If you're not already on the email automation trend, you're missing out on a huge chunk of audience engagement.
The thing is, your prospects are scattered all over the world and no matter how hard you try, you can't reach them manually when they're ready to convert.
This is why automation was born; to help marketers create "if and when" scenarios to send messages triggered by behaviors and actions.
This, commonly known as trigger or drip email, creates a sequence where the right messages are sent to the right people at the right time.
We recommend incorporating micro-segmentation when creating these workflows to provide a uniquely personalized experience.
3. Create eye-catching email designs
Your email design determines the overall fate of your campaign.
Let's make this very clear; Wrong email design = Wrong conversion. It's 2023, and your emails need to look like mini websites or your emails will get lost in a huge mess in your subscribers' inboxes.
While there are many trends in email design this year, the biggest is one that works for your customers.
Our advice? Try a few designs, see what works, then stick with it.
Designing email doesn't have to be complicated. Just make sure the overall color palette works well together, the text is concise yet effective, the email graphics are interactive, and the final email isn't cumbersome.
According to litmus, 76% of brands use email templates to style their emails.
In fact, they can be easily modified and styled quickly.
At Unlayer, we have a library of over 1,000 email templates grouped by different uses, industries, and holidays. Inspiration abounds here!
4. Use AI in your strategy to live in an age
where artificial intelligence (AI) and machine learning (ML) are at the forefront.
Artificial intelligence in email marketing is one of the hottest trends of 2023.
Why? Because it can lead to successful email campaigns without taking much time and resources.
AI in email marketing can be used to: Write the subject and copy the emailPredict the best time to send email offers to personalized experiencesDelete mailing list.
5. Including User Generated Content customers
of the year 2023 are smart people. You can easily spot when brands go overboard.
The best way to promote your message and inspire your readers to take action is to include user-generated content in your emails.
As the name suggests, this is any type of content created by users and shared by brands.
User-generated content can take many forms, including social media posts, reviews, case studies, polls, blog posts, and webinars.
You better hop on that train in 2023 because 83% of people trust reviews more than ads.
6. Using Responsive Email Templates
When was the last time you opened your laptop just to read a certain email?
Instead, you can just view it on your mobile phone.
Consumers are busy people, so they're looking for ways to make their lives easier.
Mobile phones are convenient and portable, which is why 81% of people check their email on their smartphones.
However, creating responsive emails is no easy task.
They should be designed to render in multiple email clients, limit vertical scrolling, and make CTA buttons big enough to click.
One of our 2023 resolutions is to work smarter, not harder.
If you're in the same boat, you should design your emails with responsive email templates like the ones we have at Unlayer. Responsive email templates can increase your click-through rate by up to 15%.
7. Fine-tune your strategy
If you've seen the season of Friends, you must remember the legendary pilot episode.
Like Ross & Co., we invite you to reinvigorate your email marketing strategy in 2023.
In other words, build an agile strategy.
Strengthen Your Email Marketing Strategy This strategy involves trial and error.
If something works, move on. If not, turn around.
You might think an agile strategy isn't necessary, but honestly, evaluating your performance at the end of the year and wishing you made the right changes makes all the difference.
Our number one tip is this: never lose sight of the results while tweaking the product as needed.
The outcome is what you hope to achieve, while the outcomes are the activities/items required to achieve them. Let's explain it with an example.
Your result is a 5% increase in CTR by 2023. To do this, it has adopted the result of the gamification of its emails.
After running a series of active campaigns, you can test your results against various email marketing metrics.
If the results are positive, you can leave.
If not, you should modify this version or try a completely new one.
8. Say goodbye to open classes
Open fees aren't as important as they used to be.
You really shouldn't worry about that. After Apple's new privacy settings, companies can no longer track the information they previously had.
In the past, tracking pixels also loaded every time a subscriber opened an email.
The latter has contributed to the high or low open rate we are all used to.
With this new update, Apple is preloading all emails and tracking pixels.
This means that the email appears to have been opened, even if the recipient did not open the email themselves.
In addition to not knowing when people open the email, Apple prevents brands from knowing where their recipients open their email and what device they're using. to open them.
You should be concerned about this privacy update since the iPhone is the most popular device for reading emails.
Businesses like yours now need to focus on other metrics like conversion rates and email revenue to track the effectiveness of their email campaigns.
9. Maximize Email Availability
Approximately 15% of the world's population has some degree of disability.
If your emails aren't optimized for this, you're missing out on strong customer relationships and high conversions.
In 2023, your number one priority should be making your email accessible to everyone.
The benefits of email sharing Availability in emails can be increased by: Adding alt text to graphics in emails so they can be read by screen readers.
Keep the animation flicker rate between 2Hz and 55Hz to avoid jitter.
Font style is legible Provides a color contrast ratio of at least 4.5:1 for the visually impaired Avoid centered text as it is difficult for dyslexic people to read.
Important points to remember
- Try different service providers to find the best email marketing services that suit your needs.
- Always test advanced automation features when testing different vendors in the market.
- Find a provider that supports marketing automation and unlimited contacts with a paid plan.
- Choose a vendor that fits your overall development goals and business model, and save time and money.
Final
The world of digital marketing is ever-evolving and email-selling services are becoming increasingly popular.
With so many options available, it can be difficult to decide which one is right for your business.
As we enter the new year, email marketing remains one of the most effective ways to reach and engage customers.
With so many services available, it can be difficult to know which ones are best for your business needs.
From automation tools that help you create engaging campaigns quickly and easily to advanced analytics that provide detailed insights into customer behavior, these platforms offer everything you need to maximize ROI from your email efforts.
Email marketing is an effective way to reach out directly to potential customers and build relationships with them. It helps businesses stay top-of-mind, build trust, and keep customers engaged.
With so many options available for sending emails, it can be hard to choose which service is right for your business needs.
Whether you're looking for something simple yet powerful enough to handle large-scale operations, there sure be a perfect fit among these choices whatever industry may operate within don't hesitate to give any of these solutions and try to see the results yourself.
The good news is that there are now more services available than ever before when it comes to using email as a sales tool - making finding the right solution easier than ever before.
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